Activation Uplift

How many active users do you have? User activation is one of the most important KPIs for SaaS businesses. It determines your business’s success and revenue in the long run. Unfortunately, a typical SaaS loses more than half of the new users the same day they signed up. Long before the activation moment. 

A good activation flow can change that. I’ll redesign yours so that more users will find your product value and become customers. 

First, I will examine every step in your current onboarding and highlight any friction that could cause user drop-off. Afterwhich, I will identify three activation moments your customers experienced on their journey. The initial moment that got customers ready to start. The second moment that showed them your product value. And the third moment when using your product turned into a habit. These moments are keys to converting your new users into revenue-generating customers. Finally, I will redesign your onboarding flow to reduce drop-off and guide more users to repeat the activation steps of your successful customers.

What do you get

Rebuilding a part of your product is a big job; to make it easier I will break my recommendations into two groups. First, you’ll get a list of quick fixes that can be easily implemented to improve your current onboarding. Followed by a set of A/B tests that will allow us to test more in-depth recommendations before committing to them. I will provide you with wireframes and page-flow diagrams for your design and development team to set the tests up with ease.

To help clarify any questions or go through any revisions and iterations, I will be available via video calls. I will also provide an additional month of email support so you and your team can feel confident running the experiments.

Who is this service for

This service is for self-serve SaaS that has at least 1000 new users a month. If you have less than that, I suggest focusing on user acquisition instead. You will also need product analytics and user behaviour tracking already in place. To make the recommended changes you also need dedicated designers and developers.


If you don’t find a package that meets your needs or have questions, drop me a line at or book a free call.