Switch to a no-credit card flow in free trial

💡 To increase signups, stop requesting a credit card upfront. Companies that didn’t require credit card information showed a higher end-to-end conversion percentage when compared to those that asked for payment information to start the free trial.


  • You will get more signups.
  • You will get fewer subscriptions cancelled immediately after the first charge.


  • Your users are less committed to trying and might even forget they had signed up.
  • The sales team has to qualify the leads because your product won’t.
  • You will be providing customer support to non-paying users.

Christoph Janz’s model helps to decide whether it’s better for your business to request credit card information upfront or not.