Postpone email confirmation

💡 Email confirmation is another friction that drives drop-off during signup. User has to leave your product to check their email. Postpone email confirmation until users discover your product value.

Case study

For Snappa, by changing when users were required to activate their email address resulted in a 20% boost in MRR.


PandaDoc asks users to verify their email only after they have created their first document and are ready to send it out.