Optimize your signup flow
💡 To improve your signup rate, start measuring your click-through rate at every step of your signup flow and identify where the biggest drop-off happens. Then you can try different tactics to reduce friction and improve CTR.
How to
- Measure number of clicks, number of input fields, click-through rate (CTR) and drop-off rate (100%-CTR) at every step of the funnel.
- Find which step has the highest drop-off rate.
- Experiment with different tactics to reduce friction and improve click-through rate.
Tactics:
- Don’t ask users for things you don’t need until you need them.
- Give users clear directions of what you want them to do and why.
- If your form is long, split it into multiple pages.
- Whenever possible pre-populate fields with smart defaults.
- Offer one-click third-party OAuth signup.
- Add a progress bar to tell users where they are within the process.
- Explain to users the benefits of providing the requested information.
- Explain the benefits of signing up and address common objections.