Build triggers so your users can build habits

💡 Create external triggers like emails, notifications and other reminders that will bring users back to your product and start building a habit by cycling them continuously through the ‘hook’.

Case study

Calm Sleep is an app that helps people to fall asleep. Here is how it gets users to build a habit of using their product.

When user experiences the app for the first time, Calm Sleep offers to set a bedtime alert. That reinforces internal trigger – users’ desire to sleep, with an external one – bedtime notification. Together, those triggers spark an action – opening the app at the right moment. Action leads to a reward – better sleep. The more times user goes through the Trigger-Reward loop, the closer they get to form a habit.