Stop acquiring lower quality/lower retention users

💡 Identify who is your target audience and stop marketing to everyone else. Users who don’t need your product now or not ready to purchase will not become your customers.

How to

  • Plot a retention curve to find out how many people continue to use your product six months after they sign up. 
  • Segment your retention curve based on demographics and your distribution channels. 
  • Focus your marketing effort on segments that have higher activation and retention rates.