Make your promise clear
💡 To turn new users into customers, your product needs to provide value that meets or exceeds their expectations. If the promise on your landing page is vague and unclear, you are signing up users whose expectations you can’t meet. Be clear about the problem your product was designed to solve.
How to
- What is the main problem your product solves for your customers?
- Rewrite your landing page headline and subhead to explain to visitors what problem your product solves and how.
Example
