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BITE-SIZE TIPS

On User Activation and Retention

No-nonsense tactics for growing MRR by onboarding users and keeping them from churning. New tips are added every week.

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  • Signup
  • Activation
  • Retention
  • Engagement

Talk to 5 of your most and least engaged users

Engagement

Ask users why they’re leaving, and offer a solution

Retention

Ask for a credit card at the end of the trial period

Signup

Stop acquiring lower quality/lower retention users

Activation

Offer users who are about to leave an incentive to stay

Retention

Ask for email before anything else

Signup

Postpone email confirmation

Signup

Build triggers so your users can build habits

Retention

Guide users with a product tour or checklist

Activation

Reduce your product’s value gap

RetentionActivation

Make your promise clear

Activation

Encourage annual subscription

Retention

There is no magic length for free trial

Activation

Manually onboard new user

Activation

Demo tour your product without signup

Activation

Optimize your signup flow

Signup

Switch to a no-credit card flow in free trial

Signup

Remind users of your product value

Retention

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